"KBF"

How much you think each of these dresses costs?
One only costs 7,245yen (about $70)!

The brand of the dresses is called "KBF" which targets women in their 20's and 30's and it's a Japanese brand.  The dresses can be worn either as a party dress or a daily outfit so it is quite useable I think...

If you are interested in Japanese fashion I recommend you to look through these websites below once.

KBF style book ... http://www.urban-research.jp/stylebook/kbf/130809/
KBF+ style book ... http://www.urban-research.jp/stylebook/kbfplus/130802/

Japanese fashion is not all about Harajuku fashion!